Are you a business owner frustrated at the inflexibility and expensiveness of direct mailers? There is no reason to fret any longer because email marketing campaign services are now here to ease out all your e-mail marketing woes. There is no denial to the fact that e-mail marketing forms a very important part of your internet marketing plans. Email marketing campaign services not allow you to sit back and benefit from software developed by seasoned professionals but also reap a huge return on investment.
Email marketing campaign services assist you in creating marketing material that can directly be sent to your contacts. It raises the level of e- mail campaigning by sending ads, newsletters and by adding “tweet” and “Like” buttons. Such elements are great to enhance your social media presence.
Email Marketing Campaign Services Benefit
Another major benefit of choosing an email marketing campaign services is that you get specific reports of what marketing tools are working for you and which are not. This gives you a scope for identifying the shortcomings and improving them. The rule of thumb while choosing an e-mail marketing company is to look for maximum features with minimum drawbacks. Most of the email marketing services offer premium packages which may have different strengths and weaknesses. A number of such companies also offer free e-mail marketing which allows limited services.
Here are three things that you need to consider before choosing an email marketing campaign service:
1. Easy Email Campaign Creation
The company should provide for an easy creation of email marketing campaign irrespective of your experience or level of skill. A number of service providers give you a wizard to walk you through the entire campaign creation process. It is wise to check the effectiveness of the words and images of the message that you wish to send to your customers to ensure that email providers do not mark it as spam. A few e-mail marketing campaign services also link to social networking sites for better results.
2. Campaign Reporting
It is the job of the email marketing campaign service to provide you with reports and statistics that show you the progress of your e-mail campaign. You can get an idea of how many customers open your e-mails and out of those how many open the links you provide. You can get to know how many of your contacts have unsubscribed to your e-mails. You will also come to know the number of e-mails that bounced and did not reach their destination.
3. Help & Support
The hallmark of a good email marketing campaign service is excellent customer support. Support options should include a help wizard, FAQs, tutorials, live chat and contact by phone.
There are no two ways about the fact that connecting with customers in today’s world means getting into digital marketing and what can be a better way to accomplish this than successful e-mail marketing campaign. With a number of companies offering to set up your e-mail marketing campaign for free, all businesses, whether big or small can benefit from it. These three tips mentioned above will go a long way in ensuring that you choose the right email marketing campaign services.